Creative Corner

Chủ Nhật, 2 tháng 10, 2011

Employee relations

This chapter discusses the important of employer and employee communication to promote good company relations. It is no surprise that strong employee relations equals a solid organization, so it is in managements best option to maintain these relationships and the book discusses a few ways this can be done.
A particular situation where organizational communication must be strong is in the unstable and uncertain times an organization may face. In these uncertain times it is the job of the organization to display these five principles to employees.
1. Respect, for the value of the workers not to be treated as interchangeable commodities
2. Honest feedback, negative feedback is often avoided by management when it is critical that employees are aware of both strengths and weaknesses seen by the organization
3. Recognition, by management of employee contributions
4. Voice, give employees a channel to express their thoughts and opinions, it is becoming easier with social media such as blogs to provide these opportunities to employees
5. Encouragement, other than monetary and other benefits is needed to produce results
In an organization dealing with its employee’s one characteristic surpasses most and that is credibility. Employees devote so much energy to their organization that one, it is easy to detect when management is not being truthful, and second, employees do not deserve to be treated with such disregard.
To enhance credibility the text discusses a process to S-H-O-C the troops or deliver strategic, honest, open, and consistent information to their employees.


Just prior to the last word of the chapter the book discusses the grapevine. The rumor mill is not what an organization wants, rumors can be devastating, but if a company is unclear about its preceding especially with its employees these situations can quickly arise. That is why it is again so important to maintain that S-H-O-C environment when communicating with employees.
Source:
Seitel, Fraser P. “What Is Public Relations, Anyway?” The Practice of Public Relations. 11th ed. Upper Saddle River, NJ: Prentice Hall/Pearson, 2011. Print

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